The 10 golden rules

"Well-chosen lingerie is a guarantee of comfort and self-confidence. It helps to preserve the beauty of your chest over the years."

1. Determine your SIZE

70% of women do not know their bra size and cup size; however, a well-chosen bra allows you to feel good all day long. To preserve and enhance your breasts, get measured in a lingerie store or department store.

2. Choose the right MODEL

The shape of the breast is naturally different from one woman to another: it can be pear-shaped, apple-shaped, etc.
Each breast shape corresponds to one or more bra cuts.

3. Prefer a QUALITY bra

The breast is a three-dimensional organ, specific to each woman: size, depth, volume. A comfortable bra is above all a bra for which the straps, underwire, reinforcement and shape of the cup are perfectly in place, to support the breast without hindering the skin. You have to choose a quality bra so that it is a beauty asset.

4. Position your BRA correctly

If the bra is poorly adjusted or positioned, it loses its effectiveness and comfort. How to put it on properly?
The underwire should not encroach on the breast. The bra should be well positioned horizontally in the back. Neither too tight nor too loose. The straps should be well adjusted to ensure support and comfort.

5. Make your bra a BEAUTY ASSET

A well-fitting bra is easy to forget about. A highlighted chest allows you to feel good about yourself and have self-confidence. Want support? Opt for underwired or three-part models. Want unrivaled discretion? Shell shapes will satisfy you. And if you are looking for volume, three key words: balconette, basket and push-up. See our shape guide.

6. Adjust the straps of your BRA

Ill-fitting straps can hurt your shoulders. They should be adjusted properly and their width adapted to the weight of your chest to avoid red and painful furrows. The straps should rest on the shoulder without cutting into the flesh.

7. Maintain your CHEST CAPITAL

The breast is made up mainly of fatty tissue and blood vessels. It is not crossed by muscles. Only the skin supports it; skin that naturally loses its elasticity over time. To compensate for sagging of the breast and ensure its beauty, it is essential to ensure good support from a young age. Here are some tips for everyday use:

• Firm the tissues and stimulate blood circulation with a jet of cold water in the shower, for example.
• Stand up straight
• Hydrate, the beauty secret of beautiful skin
• Avoid positions that crush the chest (sleeping on your stomach, crossing your arms under your chest, etc.)

8. Mastering variations in BREAST VOLUME

Breast volume varies throughout life, depending on a large number of factors such as hormonal changes (pregnancy, menopause, ovulation cycle, etc.) but also weight variations and age. Whatever the phases of variation, a bra that is always adapted allows you to control changes in breast volume.

9. GENEROUS breasts

For these breasts, more than for all others, support is essential. This lies in the choice of materials, the width of the straps, the construction of the bra (in three parts to distribute the weight over the entire bra and not just at the front). However, support should not be chosen at the expense of aesthetics.

10. Taking care of your LINGERIE

A bra is made of noble and fragile materials (lace, silk, cotton, etc.); you must therefore take care of it so as not to alter its effectiveness and aesthetics; and keep it as long as possible. Here are some tips:

• Hand wash as per our labels
• Separate the colors.
• Prefer lukewarm water (30°C) and Marseille soap or a mild detergent.
• Always rinse after cleaning.
• Squeeze gently and lay flat to dry.

If you have no other choice than machine washing: Use a mild detergent, at 40° maximum.
To avoid damaging your lingerie, place your sets in a washing net or in a pillowcase. Do not tumble dry: it may break the elasticity of your underwear and make it shrink, or flatten your padded bras.